Now, what is the secret to making this happen? There are lots of websites that offer products for sale but may not attract people to buy them. How will your website be different? The difference is in the strategic design! Your website must be designed to attract your preferred customer, keep them there and have them return often. How this is done will depend on who you are trying to reach and what you are trying to sell.

After you get your preferred customer to your site how do you get them to buy?
This is the second part of your marketing strategy. The truth is that your website must not be all about you, but all about your customer. On your website you need to describe how your products relate to your customer's needs. What does that mean? This means your products must solve your customers problems or add some benefit or value to their life. You need to make clear what this is.

Finally you need to build a relationship with your client through your website that creates trust. You can create trust by providing your customer free items of value and interest, with testimonials, and with validation of expertise. If you are selling a book you can provide reviews and testimonials from readers. You can validate why you are an expert on the book topic through your credentials and experience, through free newsletters and/or articles written by you available on your site, and you can provide a picture of yourself to let people get to know what you look like. You should also provide an image of the book or product you are selling to make it more real and visual for your customer.